HP largest marketing campaign is coming to the Middle East

HP spent $300million worldwide on its ad campaign titled as "What Do You Have To Say?" providing consumers with ideas to express themselves. This campaign is considered to be the largest global interactive marketing campaign HP has ever done.

Inorder for the campaign to fit into the Middle East market , local achievers will be identified to share their stories.

You can check some of the campaign ads on and read more about it . It is a whole online experience, but could be slow, too many graphics and images and things to load. You can even create your own free logo after going through different steps.

What Do You Have To Say? sites :
www.hp.com/gwen

www.hp.com/burton

www.hp.com/paula

Tour busses are going to be visiting school in the UAE allowing children to create their own tshirt and calender designers. Ads will also be in the form of traditional,out-of-home,web and viral marketing.

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