What website has the biggest Internet audience in the Arab world?

An audit in November 2007 about internet audiences was conducted and it has confirmed maktoob.com's leading position as the largest and most popular Arab online community in the Middle East with a monthly audience of almost 7 million unique users.

Ive never actually seen the site; Ive heard about it though. Now that Ive read that its the largest and most popular in the Middle East, I think I'll have to check it out for myself.

Retrieved from ameinfo.com

Kids and Youth Marketing Summit Middle East 2008

When ? April 27- April 30, 2008

Where? One&Only Royal Mirage, Dubai, UAE

The Kids and Youth Marketing event is designed to educate marketing professionals on the importance of the significant youth segment in the Middle East.

The event is built around a number of relevant workshops, exclusive case studies and presentations about the implementation of the most innovative Marketing strategies to reach out to the youth in the region.

Retrieved from business.maktoob.com

Guess who is the 2nd fastest growing ad market in the world

Qatar is home to the second fastest-growing ad market in the world, according to a new study.
The report, by ZenithOptimedia, says the country’s ad market will grow by 214.7% by 2009 from 2006 levels.
The UAE comes fifth on the list of the 10 fastest-growing markets.

Regionally, the Middle East is identified as a “stand-out growth region.”
A 2008 growth of 17.2% is expected for the Middle East and Africa.
The report also says that, despite challenges from digital media and elsewhere, TV will increase its share of global ad expenditure to 38.2% in 2008 – an all-time high.
Internet advertising will grow by 85% between 2006 and 2009, according to the report.
Serbia tops the list of rapidly-expanding ad markets with a predicted growth of 308.8%.
Other countries featuring on the list are Kazakhstan, Egypt, Russia, Ukraine, Moldova, Belarus and Romania.

Retrieved from www.gmr-online.com

HP largest marketing campaign is coming to the Middle East

HP spent $300million worldwide on its ad campaign titled as "What Do You Have To Say?" providing consumers with ideas to express themselves. This campaign is considered to be the largest global interactive marketing campaign HP has ever done.

Inorder for the campaign to fit into the Middle East market , local achievers will be identified to share their stories.

You can check some of the campaign ads on and read more about it . It is a whole online experience, but could be slow, too many graphics and images and things to load. You can even create your own free logo after going through different steps.

What Do You Have To Say? sites :
www.hp.com/gwen

www.hp.com/burton

www.hp.com/paula

Tour busses are going to be visiting school in the UAE allowing children to create their own tshirt and calender designers. Ads will also be in the form of traditional,out-of-home,web and viral marketing.

Retrieved from www.communicate.ae