A yummy-yucky kind of way to promote Jeep.
I am not sure where this took place. Contestants had to write an essay, then after that the ones selected had to lick of chocolate off chocolate covered Jeeps. And after that, the finalists went into the car looking for the car key in between 45,000 chocolate pieces. What a way of promoting!! Never seen something like this before.
(blog.epromos.com)
