Facebook as an internet marketing tool

In the UAE, telecoms operator du has been using the social networking site. Sherif Safwat, Executive Director of Brand Marketing Communication at the company believes that if companies fail to recognise the importance of using social networking sites they would be bumped out of the market very soon. 'We invested $1m on online marketing and advertising this year and find that there is a huge appetite for online media in the UAE and worldwide. We have to adapt to this new trend and unless we do so we'll be out of the market.'

The article further talks about how companies are using Facebook to promote themselves and their clients. Additionally, it talks about how facebook can work for you and also against you, like for example, creating groups against a certain company...

To read more about social networking sites(specifically Facebook) serving as a marketing tool and its powerful effects, click on the link below:

Facebook as a marketing tool: friend or foe?

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1st International Advertising Festival in DUBAI !!

Dubai will host its first international advertising festival from March 31 to April 2, reported Gulf News. The festival, which will be presented by Cannes Lions, will incorporate the second Dubai Lynx Awards, which started last year to recognise creative talents in the Middle East and North Africa region. The Cannes Lions chose Dubai as the first of its regional festivals outside Europe because of its growing GDP and rising advertising and marketing spend, said Philip Thomas, chief executive of Cannes Lions.

Retrieved from ameinfo.com